Pro Sports Philanthropy
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Expertise
Pro Sports Philanthropy provides sports-related cause-marketing programs structured to deliver
results using resources in the most effective manner. Programs include comprehensive
planning, execution, marketing and public relations support as well as advertising/media
planning (when necessary).
Marketing
Athlete product/service endorsements tied back to a cause-related theme. (Ex. Sun block
company endorsement for athlete with skin cancer cause; Grocery store endorsement for athlete
with adolescent diet/fitness cause).
Event marketing campaigns that enable athletes to interact with the community and give exposure
to corporate sponsor. (Ex. Financial literacy event co-sponsored with a bank; Coat drive or clothing
donation for dry cleaning company).
Merchandise/Promotional products that underscore a client campaign and raise funds for the
cause. (Ex. Athlete T-shirts, posters, or other collectable items).
Web site design, development and maintenance; creation of dynamic content and development of
ad revenue and site sponsors
Communications – Public relations services to generate pre-, during- and post-event visibility.
Communications
Television and Radio production to develop custom advertisements for corporate partners.
Speaking opportunities and speech writing services to create and support athlete visibility
opportunities.
Media relations to publicize charitable campaigns, events and programs.
Crisis Communications to assist clients during challenging situations.
Charitable Advisory
Research and vetting services to help clients identify non-profits aligned with client philosophy
that will use client donations effectively.
Pro Sports Philanthropy provides sports-related cause-marketing programs structured to deliver
results using resources in the most effective manner. Programs include comprehensive
planning, execution, marketing and public relations support as well as advertising/media
planning (when necessary).
Marketing
Athlete product/service endorsements tied back to a cause-related theme. (Ex. Sun block
company endorsement for athlete with skin cancer cause; Grocery store endorsement for athlete
with adolescent diet/fitness cause).
Event marketing campaigns that enable athletes to interact with the community and give exposure
to corporate sponsor. (Ex. Financial literacy event co-sponsored with a bank; Coat drive or clothing
donation for dry cleaning company).
Merchandise/Promotional products that underscore a client campaign and raise funds for the
cause. (Ex. Athlete T-shirts, posters, or other collectable items).
Web site design, development and maintenance; creation of dynamic content and development of
ad revenue and site sponsors
Communications – Public relations services to generate pre-, during- and post-event visibility.
Communications
Television and Radio production to develop custom advertisements for corporate partners.
Speaking opportunities and speech writing services to create and support athlete visibility
opportunities.
Media relations to publicize charitable campaigns, events and programs.
Crisis Communications to assist clients during challenging situations.
Charitable Advisory
Research and vetting services to help clients identify non-profits aligned with client philosophy
that will use client donations effectively.
| MORE INFORMATION: PSP Case Studies |